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Approval of the law that eliminated the prohibition on using minors under 14 years of age in radio and television ads.
- EU Audiovisual Media Services Directive (the introduction of more flexible laws for television advertising breaks, equalisation between linear and non linear media, product placement in TV films and series, self-regulation and co-regulation).
- EU Directive on unfair commercial practices between companies and consumers.
- TV and minors regulation.
- Diet, obesity and minors (Movimento campaign with the Progresso Advertising Foundation).
- New Consumer Code.
- Data Protection: new UPA guide regarding the protection of personal data.
- Data Protection, restrictive measures for company activities: Programmatic Security Document, interpretative rules for loyalty programs, new telephone books, limitations in the use of microchips for profiling consumer data.
- Contractual outlines for defining agreements with web agencies.
- Guide for contracting with product placement agencies.
- Guide for contracting with film production companies for product placement.
- Guide for contracting with web agencies for creating and maintaining a web site
- New guide for contracting with public relations agencies.
- Conciliation and Arbitration Chamber of the Advertising Self-Regulation Institute.
- IAP Code modifications and proposals for changes.
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