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Commission for relation with media and agencies

  • Ratification of new agreements regarding transmission time dedicated to television advertising with Sipra and Publitalia and preliminary agreements with La7 and MTV
  • Dialogue on the contents of new agreements limiting the current transmission time dedicated to advertising and that to ensure better advertising planning effectiveness.
  • Comparative analysis of the cost and effectiveness of television advertising investment in the main European countries.
  • Interassociative Council (Digiter) on the new opportunities of terrestrial digital television
  • Satellite television: request for disaggregated audience data, rules on advertising transmission times, certification of ad transmission.
  • Dailies and Periodicals: work councils regarding editorial positioning, advertising layout, quality, commercial transparency and effectiveness measurement.
  • Printing Distribution Verification: examination of the critical issues in the copy classification criteria used by the editors.
  • Radio: work councils concerning transmission time issues, advertising layout and quality.
  • Outdoor: discussion and confrontation regarding new audience measurement and planning instruments for outdoor advertising campaigns (Audiposter).
  • Cinema: discussion and confrontation concerning new Audimovie surveys promoted by UPA to measure movie theatre attendance and audience profiles.