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- Consumer Centric Holistic Measurement: consumer centred multimedia research approaches. Analysis of projects started on an international level, integration with traditional media surveys
- Observatory/Predictive surveys regarding the future of media and communication
- Multimedia Convergence and impact on advertising content
- New research on recollection and the effectiveness of advertising communication
- Communication media market dynamics, current trends and development lines
- The identification of criteria and methodologies directed toward improving the quality of advertising planning on various media
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