The Audi System: Media surveys in Italy

The current business climate is marked by strong competitive pressures and a need to achieve efficiency. This has made ensuring returns on investments and accountability of paramount importance.
In this climate, it is vital for advertisers to have access to accurate and reliable media research, in order to efficiently deploy advertising resources.
In order to ensure that its members have access to this data, UPA promotes and controls, together with its advertising market counterparts, the main Italian media research companies: Auditel, Audipress, Accertamento Diffusione Stampa, Audiradio, Audiposter, Audiweb, Audimovie.
UPA’s representatives sit on the Technical Committees and Board of Directors of these companies. This enables advertisers to directly influence research methodologies and strategic development policies.