2021 Effie Awards Italy Opens Call for Entries

The Effie Awards Italy competition, which awards effectiveness in marketing, has opened 2021 Call for Entries. Entry deadlines run April 12, 2021.
 
Effie developed two new categories this year:  

Brandformance, a cluster that targets brands or retailers that, through innovative approaches, have overcome the traditional silo division of branding and performance campaigns. The new category incorporates the pre-existing section called Data Driven consideration;
E-Commerce Boost, a category intended for brands that have been able to exploit the potential of an ever-growing online demand through performance marketing campaigns, achieving excellent results in terms of increasing online sales, together with the acquisition of new customers or the increase the profitability of your e-commerce.

The full list of entry categories is available in the 2021 Entry Kit.

All marketing work that ran in Italy between January 1°, 2020 and February 28, 2021 is eligible to enter. Finalists and winners will receive points toward their ranking in the Effie Index, which globally ranks the most effective brands, marketers and agencies. Additionally, Gold winners will be eligible to compete in the 2021 Global Best of the Best competition.

Graziana Pasqualotto, VP OMD, is the Jury President for this year.

The award ceremony is set for 5 October 2021 with the live announcement of the Grand Effie.

More information and competition resources are available now at https://www.effie.org/program/partner/italy.