UPA-UNI Accessible and Inclusive Advertising Reference Practice

The Reference Practice document by UNI (Italian Standardization Body), developed with UPA (Association of Italian major advertisers) thanks to the support of eleven key associated companies, is officially ready for public consultation.

From the beginning, the initiative has also received support from FCP - Federation of Advertising Sales Houses and UNA - United Communication Companies.

The Reference Practice dedicated to accessible and inclusive advertising has been developed by drawing inspiration from and applying the principles of Design for All, involving specific inclusion strategies and practices.

In line with the current national and European regulatory context, the document aims to offer the whole market (Agencies, Publishers, Investors) guidelines and criteria to meet people's concrete needs. It stems from the companies' desire to communicate their products and services in an accessible and understandable way to an increasingly broad audience, overcoming any cognitive barriers.

The document is open for public consultation, and we invite you to download and review it by July 5th.