It was held on October 18, 2022 at the Franco Parenti Theater in Milan and live streamed "Influencer Marketing 2022," the second edition of the event conceived by UPA to highlight the strategic importance of influencers/creators and the need for increasingly solid professional approaches in the market.
The fact that companies pay great attention to influencer marketing is demonstrated by the continued growth of advertising investments in this medium, which, as revealed by the survey conducted by UPA among its members, will touch 294 million euros this year, marking a growth of +8 percent over 2021.
New trends were also addressed: from the media convergence of influencers to Web3 developments, from the expansion of marketing targets working with this lever to the relationship between celebrities, creators and communities. Not to mention the need for robust KPIs and measurements.
The 2022 edition was supported by partners Buzzoole, Content Garage, FortyDegrees, Google, GroupM, Mondadori Media, Open Influence, Realize Networks, Sensemakers, Territory-Influence, and Toluna.
Media partners: Influenxer and Telesia.