Branding e-volution 2022

Branding e-volution is a research project born in 2019 from the collaboration between UPA, which brings together the most important investors in advertising and communication in Italy, and the School of Management of the Politecnico di Milano, with the aim of becoming a point of reference for the Italian business community on the relationship between digital marketing and communication initiatives and brand building.

The second edition of the research was carried out in 2022, the results of which were presented on September 28 at an event at Teatro Parenti in Milan. The presentation of the main evidence of the survey was followed by several speeches to offer a strategic and innovative vision on the main issues affecting the marketing and communication area, from a perspective strongly devoted to customer intimacy and brand equity building, combining data, analysis and insights on the Italian (and international) scenario.

The 2022 edition was supported by partners Amazon AdsCiaopeopleCondé NastGFK ItaliaGoogleKantar, Integral Ad ScienceLinkedInMediaplus House of CommunicationNextploraRai Pubblicità, SensemakersTalkwalkerWebAds.