Master inBranded Content & Entertainment

UPA-OBE Master in Branded Content & Entertainment

The Master in Branded Content & Entertainment, organized by UPA (Utenti Pubblicità Associati) and OBE (Osservatorio Branded Entertainment), aims to provide participants with the interpretative keys to decode, plan and create effective branded content & entertainment projects, to build valuable relationships with your target.

The Master is an executive training course aimed both at company managers with experience in communication and marketing, and at figures who work in the world of media and entertainment, and finally at recent graduates who want a high-level specialization in this field .

The lessons see an alternation of university professors from all the main Milanese universities (Bocconi University, Catholic University of the Sacred Heart, IULM University, Polytechnic) and top managers from the main companies operating in this market.

The educational program includes a first part of the scenario, useful for framing the theme, where we will talk about brand building, brand strategy, but also storytelling and media languages. Then with specific modules the different formats, genres and means in which this communication lever is declined are analyzed: days dedicated to television, digital, cinematographic branded content are scheduled, but also lessons aimed at exploring the most innovative forms such as influencer marketing , podcasts, apps, gaming, the metaverse.

The 2023-2024 edition of the Master enjoys the support of Fastweb, Google, Intesa Sanpaolo, Omnicom Media Group, Rai Pubblicità, YAM112003, and the technical partnership of 24Ore System, A. Manzoni & C.SPA, ADC Group, IGP Decaux.

Details of the new edition will be communicated shortly. The Master can also be followed remotely, in e-learning mode.

DIRECTION OF THE MASTER: Anna Vitiello and Alberto Vivaldelli

For further information: