Branding e-volution 2024

Branding e-volution is a research project born in 2019 from the collaboration between UPA and the School of Management Politecnico di Milano, with the aim of becoming a point of reference for Italian business community on the relationship between marketing and digital communication initiatives and brand building.

The third edition of the research was carried out in 2024, the results will be presented on 29 May at an event at Politecnico di Milano.

The project intends to offer a strategic and innovative vision on the main issues related to the marketing and communication area, from a perspective strongly focused on customer intimacy and the construction of brand equity.

The 2024 edition is supported by these partners: Aryel, Google, Integral Ad Science, Kantar, Mediaplus – House of Communication, Nextplora, RAI Pubblicità, Sensemakers, Spotify Advertising, Teads, Urban Vision and Webranking.