Conference organized by UPA on the topic with three working sessions: Scenario, opportunities and challenges; Strategy & inspiration; Processes and measurement.
The advertising award which is based on the verification of effectiveness
Reference Practice by UNI in collaboration with UPA dedicated to accessible and inclusive advertising, inspired by the principles of design for all.
The historical series of advertising investments by media in Italy from 1962 to today.
Disponibili online i materiali di IM26
Intersections 2025: i Presidenti di UPA, Adci, IAB e UNA a confronto sul tema della "co-intelligenza creativa"
UPA gallery
upa_academy
